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Everybody likes freebies! And this is why using promotional gifts for your marketing purposes can be the idea of the year (although the idea is in use for about a century now!). Rewards or souvenirs that are not solicited by the potential clients but given out for free are almost always welcome, especially if they can be used in day-to-day life.

Here are 5 promotional gifts that you can use to promote yourselves:

• Bags – An all-purpose bag is something that everyone secretly craves for, as far as freebies are concerned. So there is no better way than get yourself going with a promotional bag on offer.
• Calendars – Calendars are also one of the most frequently used (and viewed) daily items in a home. So if you can provide customized calendars to your potential client base, half the war is won! 
• Magnets – Magnets, especially fridge magnets can be a great boost for your marketing campaign – especially with women and children (who use fridges most!). So if you are a cosmetics dealer or a toy trader – magnets is the in-thing of the year!
• Coffee Mugs – Coffee mugs can also be a constant marketing tool, albeit indirectly, when customized and provided as a free reward.
• Pens – Pens, although much more subtle and diminishing in importance with the advent of smaller QWERTY keyboards and i-applications, can also help you market yourself to the niche consumer base.

There are numerous other ways of using promotional gifts for business purposes, without even dropping a hint of the same to the potential consumers you are handing over the gifts to!